Wix Filters has promoted Jennifer Gibson to serve as its brand manager.
“Jennifer has a diverse mix of branding and marketing experience that will serve the Wix brand well,” said Jeff Blocher, vice president of sales for Wix Filters.
Gibson previously worked as brand manager for Carquest Filters, a brand Wix serviced for 25 years. She received a bachelor’s degree in motorsports management from Abbey College in Belmont, N.C.