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TIA: Transitioning to Virtual Training Amid COVID

Kevin Rohlwing, senior vice president of training for the Tire Industry Association, delves into the challenges and opportunities of transitioning in-person, hands-on TIA training sessions, which made up a majority of its training and a large chunk of its revenue, to a virtual environment.

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What do you do when the pandemic forces you to lose one of your primary sources of revenue?

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Well, that’s the predicament the Tire Industry Association found itself in around mid-March last year. When states started to go into lockdown, the association had to cancel its in-person, hands-on training sessions, which made up a majority of its training and a large chunk of its revenue. From there, TIA had to transition to virtual learning, which came with a new set of opportunities and challenges.

In this episode, we speak with Kevin Rohlwing, senior vice president of training for the Tire Industry Association. We delve into:

  • Why TIA added retail sales management training [0:49 video, 1:54 audio]
  • How COVID-19 affected TIA training and improved its training staff’s skills [3:45 video, 4:44 audio]
  • How TIA transitioned into a virtual learning environment [5:30 video, 5:21 audio]
  • Feedback and the origins behind adding Commercial Tire Service training in Spanish [8:24 video, 9:09 audio]
  • Updates to TIA training programs, including what to expect in the latest Automotive Tire Service program update [11:16 video, 11:50 audio]
  • Plans for more Spanish-language training programs [17:25 video]
  • How the industry perception of training has changed [18:48 video]
  • Questions that most come up in training and how TIA addresses them [21:16 video]

Listen here or subscribe to “What’s Treading with Tire Review” on Apple PodcastsSpotifyGoogle Play and Spreaker

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