What's Treading, Ep. 4: What's Up in Aftermarket Wheels [Audio] - Tire Review Magazine

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What’s Treading, Ep. 4: What’s Up in Aftermarket Wheels [Audio]

In this episode of What’s Treading, we talk to a couple of tire dealers who specialize in ultra-high-performance tires as well as aftermarket wheels and find out the trends in wheels that are taking shape from coast to coast.

Madeleine Winer
By Madeleine Winer
Whats Treading Aftermarket Wheels

Did you know that the custom wheel market was a $2.46 billion dollar industry in 2018? According to SEMA’s Market Report, light trucks, pickups and sports cars are dominating the custom wheel segment. And around 30% of these drivers go to tire shops and specialty retailers to get their custom wheels installed.

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In this episode of What’s Treading, we talk to a couple of tire dealers who specialize in ultra-high-performance tires as well as aftermarket wheels and find out the trends in wheels that are taking shape from coast to coast.

 Listen above or subscribe to “What’s Treading” on Apple Podcasts, Spotify, Google Play and Spreaker.

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In the past year, Hercules Tires has launched around six new products—including its first ag tire. Most recently, the company debuted its new mud-terrain tire in partnership with TIS Wheels, the TIS TT1, by Hercules, that targets larger fitments and aesthetics any off-roader would drool over. So, with a wide range of product launches, what’s

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In the past year, Hercules Tires has launched around six new products—including its first ag tire. Most recently, the company debuted its new mud-terrain tire in partnership with TIS Wheels, the TIS TT1, by Hercules, that targets larger fitments and aesthetics any off-roader would drool over. So, with a wide range of product launches, what’s Hercules’ product strategy and what should dealers know about the brand come 2023?

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