Was Your Car Ready For Winter? - Tire Review Magazine

Was Your Car Ready For Winter?

(Clacton, U.K./Tyres & Accessories) Leading tyre retailer, Kwik-Fit, and UK manufacturer, Avon Tyres, have published research on UK drivers’ winter tyre awareness habits.

The Kwik-Fit research shows that 6.9 million UK motorists (25 per cent) don’t check their tyres at all during the winter. Not surprisingly, 12.9 million British motorists (47 per cent) admit to losing control of their car on a wet or icy road – with nearly one-in-five of these incidents (17 per cent) leading to an accident.

Further figures reveal that one-in-four British cars are driving on tyres with tread that is on the verge of the legal 1.6mm limit. David White, customer services director at Kwik-Fit, commented:  “It’s second nature to change our footwear when it’s wet and icy but many motorists don’t think in the same way when it comes to preparing their cars, and especially their car tyres, for wintry conditions.”

Avon’s research, conducted before Christmas, found that almost three in four motorists would fail to correctly check the condition of their tyres before setting off for their festivities. The survey, carried out on motorists embarking on journeys between 100 and 500 miles, revealed millions were happy to leave home without sparing a thought for their tyres.

Less than half those interviewed checked their tyre pressures before their journey, with a staggering 70 per cent not bothering with their spare. Only 32 per cent regularly checked the depth of tread on their tyres.  

The good news was the survey also revealed those travelling greater distances are almost three times (53 per cent compared to 19 per cent) as likely to check their tyre pressures, and four times (48 per cent compared to 13 per cent) as likely to check tread depth than those going on a short journey.

Avon estimates British motorists are collectively wasting more than £1 billion in tyre costs every year, and increasing the risk of an accident, by failing to keep an eye on their tyre pressure.

Kwik-Fit’s David White added: “It’s easy to overlook having your tyres checked but it’s a vital precaution to ensure safety for the wet and wintry conditions – which place far greater demands on a car’s ability to grip the road and slow down in a controlled fashion. The risk of skidding increases as tyres wear and tread depth diminishes or if they’re not inflated to the correct pressure.”

You May Also Like

GRI appoints new director of North America

Ydo Doornbos has spent 29 years in the tire industry, and will now lead GRI’s efforts to expand the company in the North American market.


GRI has appointed Ydo Doornbos as director of North America. With a career spanning 29 years in the tire industry in various management roles, Doornbos began in 1995 with a six-month internship at Monarch Industrial Tires in the USA. He moved on to Trelleborg Wheel Systems (TWS) as the regional sales & operations manager in Europe for the Monarch brand and was then promoted to marketing manager Europe for the TWS Industrial Tires division.

Consumer understanding is key to success in the all-weather tire segment

Tire dealers need to properly understand consumer needs based on driving habits and performance preferences.

Nexen Tire America details its 2024 U.S. motorsports program

Nexen Tire Motorsports drivers competed at the “Streets of Long Beach” Pro Championship event using the company’s N’Fera Sport R tire.

Chapel Hill Tire opens 12th location in Durham, NC

Chapel Hill Tire said the new Durham location will offer everything from routine maintenance to complex repairs.

Hankook acquires additional stake in thermal management systems company, Hanon Systems

Hankook & Company Group said it will hold a 50.53% stake in Hanon Systems and take management rights as the largest shareholder.

Handshake agreement

Other Posts

How organizers of the first T.I.R.E. Summit plan to bridge technology with tire industry needs

The T.I.R.E. Summit will place an emphasis on technology, insights, regulations, and engagement in the industry.

PRT launches 59 new complete strut assemblies

Extending PRT’s product portfolio in North America, the new release represents nearly 12M vehicles in new coverage.

Tire Discounters partners with the Atlanta Braves for home run promotion

For every home run hit by the Braves this year in a game, Tire Discounters will give fans discounts on Goodyear/Cooper tires.

Understanding the different types of tire customers

Understanding how to interact with different customer types can lead to loyal customers for life.

TR-Continental-customer loyalty