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Opinion

Warranty Woes

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Dear Jim,

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Recently, I called nine different car dealers in the Boston area, acting as a retail customer with a tire problem. I was told by everyone of them that for any warranty issues they must go back to a tire dealer.

If they are acting like tire dealers on the "sell" side, why not on the warranty side?
The tire dealers of this country have helped the tire manufacturers build a network of competition that only wants to sell but not service the product. If they want to make the money selling the tires, why aren’t the servicing wholesalers making them handle the warrantees?
 
Barry Steinberg  
CEO
Direct Tire and Auto Service

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