Vredestein Merges Facebook Presence

Published: September 27, 2013

The various local Vredestein Facebook pages were recently merged into a single global account in order to give the company’s products better international exposure, and Vredestein reports gaining more than 10,000 fans within the space of four weeks as a result. The new global page can be found at facebook.com/Vredestein.

Via its Facebook presence, Vredestein is keeping its followers keep up to speed with tire news, inside information and impressions of the world’s biggest and best automotive events. Special promotions, games and unique images will also be posted on the page. (Tyres & Accessories)

Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

By David Sickels

David Sickels is the Editor of Tire Review. He has a history of working in the media, marketing and automotive industries in both print and online.

Published: April 19, 2024

If you could boil this year's Continental Tire GOLD member meeting into one takeaway, it's that the tire manufacturer is putting a whole lot of effort into listening and responding to its dealer base. Continental doesn't own company stores, so building a strong value proposition around the company's brands and products with its distributors and retailers is the most effective path to success. To maximize the mutual benefits of this partnership, Continental leadership says acting on the will of its dealer base – whether that's about product, programs, distribution, or anything else – is paramount.