VIP Tires & Service Launches Fundraising Effort For Local Schools At New Store - Tire Review Magazine

VIP Tires & Service Launches Fundraising Effort For Local Schools At New Store

VIP Tires & Service launched an initiative called “Oil Changes for Education” at the official grand opening celebration of its new Framingham, Massachusetts, store.

VIP-tires-fundraiser

VIP Tires & Service launched an initiative called “Oil Changes for Education” at the official grand opening celebration of its new Framingham, Massachusetts, store.

From May 15 until the end of July, VIP is offering $10 oil changes to all customers at its new Framingham store with 100% of the proceeds donated directly to Framingham public schools.

“When we open a retail location in a new community, we want to become an active participant there,” said Tim Winkeler, president and COO, VIP Tires & Service. “Connecting to the local community is a big part of our company culture.

“We’ve offered ‘Oil Changes for Education’ in other markets where we have stores to great success and can’t wait to get it started in Framingham and see how much we can raise for the local schools. A program like this is a win-win for everyone because auto companies today don’t offer $10 oil changes anymore, and 100% of the proceeds will benefit so many children in Framingham.”

The VIP Framingham store opened in mid-April and is the company’s 59th location in New England and the fourth in the Bay State. VIP now has 19 store locations in New Hampshire, four in Massachusetts, one in Vermont and 35 in Maine.

Creating a Customer-Friendly Space

VIP began remodeling its new 5,000-square-foot Framingham store location in early April. The new store location features six service bays and increased on-site tire storage space.

The Framingham store also includes:

• A laptop bar featuring multiple seats with individual plug-ins;

• New beverage station;

• Remodeled bathrooms;

• Remodeled showroom and customer service counters;

• Tablet use by service advisers and technicians for more efficient customer service; and

• More technicians to meet the location’s service demands.

You May Also Like

GRI appoints new director of North America

Ydo Doornbos has spent 29 years in the tire industry, and will now lead GRI’s efforts to expand the company in the North American market.

GRI-Ydo-Doornbos

GRI has appointed Ydo Doornbos as director of North America. With a career spanning 29 years in the tire industry in various management roles, Doornbos began in 1995 with a six-month internship at Monarch Industrial Tires in the USA. He moved on to Trelleborg Wheel Systems (TWS) as the regional sales & operations manager in Europe for the Monarch brand and was then promoted to marketing manager Europe for the TWS Industrial Tires division.

Nexen Tire America details its 2024 U.S. motorsports program

Nexen Tire Motorsports drivers competed at the “Streets of Long Beach” Pro Championship event using the company’s N’Fera Sport R tire.

Nexen-Tire-America-2024-motorsports
Chapel Hill Tire opens 12th location in Durham, NC

Chapel Hill Tire said the new Durham location will offer everything from routine maintenance to complex repairs.

Chapel-Hill-new-location
Hankook acquires additional stake in thermal management systems company, Hanon Systems

Hankook & Company Group said it will hold a 50.53% stake in Hanon Systems and take management rights as the largest shareholder.

Handshake agreement
PRT launches 59 new complete strut assemblies

Extending PRT’s product portfolio in North America, the new release represents nearly 12M vehicles in new coverage.

PRT-Strut

Other Posts

Tire Discounters partners with the Atlanta Braves for home run promotion

For every home run hit by the Braves this year in a game, Tire Discounters will give fans discounts on Goodyear/Cooper tires.

Michelin sponsors WWII vets’ return to Normandy for D-Day 80th anniversary

WWII vets will participate in several parades, ceremonies and celebrations during their 10-day tour of the Normandy region.

Michelin-DAL_NORMANDY
McCarthy Tire Service partners with Truckers Against Trafficking

McCarthy Tire Service has launched a company policy aimed at identifying and reporting potential human trafficking situations.

McCarthy-tire-TAT