Viking 'Ready For Anything' - Tire Review Magazine

Viking ‘Ready For Anything’

(Clacton, U.K./Tyres & Accessories) Viking, the quality mid-range tyre brand, has launched a new advertising campaign as part of the brand’s recent development.

The new ad depicts a Viking tyre amid bold images of stormy and unpredictable weather with the strapline: “Ready for Anything.”

Viking has also introduced the Protech II, a new high performance tyre to the range which boasts excellent all weather handling. Its outer tread pattern with a combination of stiff shoulder blocks and two circumferential ribs ensures lateral stability, for precise steering and optimised grip, while its inner pattern of numerous block edges and sipes is designed to provide safe handling in wet conditions, making it the perfect choice whatever the weather.
 
To support the range, Viking offers a comprehensive support pack for dealers, which includes information leaflets, glossy reception posters, signage and quality branded clothing. In addition, the recently launched online ordering facility and dedicated brand website with dealer locator and trade area offer dealers quick and convenient ordering and information at the touch of a button.

John Kemp, managing director for Viking International, commented: “The new Viking ad is bold and dramatic; it really gets the point across that Viking tyres are specially designed to cope with all weather conditions. The introduction of the modern Protech II pattern and additional sales support package makes Viking the perfect choice for dealers.” 

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