Many high-performance vehicle owners fall into the car enthusiast category. With so many types of high-performance tires, dealers need to have tools to navigate what type of driver their customer is when they go to replace their tires and wheels
Tire Review’s Mary DellaValle reviews the sub-categories of UHP summer tires and how to match the customer with the right tire sub-category, from the Tire Review Continental Tire Garage Studio at Babcox Media.
In Part I of this interview, Dan discusses successfully bridging the worlds of tires and golf balls into one premium branding experience.
Tiger Woods, Jason Day and Freddie Couples are just a few of the names linked to the quality and precision behind Bridgestone Golf – but the man behind the scenes who helped create and catapult the Bridgestone Golf brand to PGA grounds is Dan Murphy, the company's current president and CEO.
Hiring a marketing firm won’t automatically bring in more business – it can lose you money if you don’t take proper steps.
We learn about sustainability strategies and new products, drive a Freightliner all-electric eCascadia Class 8 truck, and take a few hot laps around the track.
The LT segment is complex, with different customer priorities and use cases to consider.
John Cox, head of retread truck tires Americas, discusses retread market trends in 2024 and the importance of tire dealers advising their fleet customers on the benefits of retreading.
Focus on tool positioning, try not to block the signal, avoid RF clashing and double-check the make, model, year and frequency.
AI has been around in the aftermarket for over 20 years, making life easier for techs and shop owners without ever threatening their jobs.
Tire dealers provided various views on what attributes define a tire manufacturer’s tier.
Continental said ContiConnect Lite helps fleet managers monitor the condition of their tires via bluetooth.
