Valvoline Instant Oil Change franchisee Henley Enterprises Inc. is going pink this October to help support the National Breast Cancer Foundation (NBCF).
Throughout October, more than 210 participating Valvoline Instant Oil Change locations in 12 states will sell pink wiper blades to raise funds for NBCF.
The blades are available in traditional black with a small pink ribbon and full pink that fit 98% of cars, trucks, and SUVs manufactured after 2003, Valvoline said.
The month-long campaign will kick off Oct. 1 with a “Pink Out Day” that includes pink give-a-ways at participating locations and double donations made to NBCF on pink wiper blade sales.
“This campaign gives back to the communities in which we serve. The pink wipers are a highly visible product that many Americans can rally behind. The blades allow individuals who have been affected or know someone affected by breast cancer to show their support,” said Don Smith, founder and CEO of the Valvoline Instant Oil Change franchisee.
For more information visit www.viocPINK.com, and follow the campaign on social media at #PinkOilChange.