Use Quality Wheel Bearings and Seals to Please Customers - Tire Review Magazine

Use Quality Wheel Bearings and Seals to Please Customers

Sealed hub assemblies and sealed wheel bearings have become the OE standard for wheel ends in most vehicles. To meet customer expectations for extended warranties, OEMs have replaced the traditional two-piece caged bearing and seal sets with factory-sealed units to maximize bearing life. These units last longer, but inherently cost more to manufacture.

Because the unit price is higher, some technicians and consumers are tempted to use less-expensive white box or private label products. However, even with entry-level price points, the total cost of the repair to the consumer is relatively high. This cost, combined with the extended life of the original product, creates a consumer expectation for long-term, problem-free performance.

The primary difference between premium product and entry-level product is endurance. Premium product will have a life expectancy that is comparable to the OE part. Value-priced hub assemblies, despite misleading claims about “OE quality,” will have considerably shorter life expectancies. Lab testing has shown a huge difference in both endurance and contamination resistance. Feedback from professional technicians on value-branded hub assemblies includes product failure in as little as 5,000 miles, as well as rampant problems with both noise and ABS function. The cost of replacing defective entry product and dealing with unhappy customers is much more than the original “value” obtained by purchasing cheaper brands of hub assemblies.

Premium product is produced by OEMs using the industry’s best equipment, process and controls to ensure a highly consistent and reliable product. Highly skilled engineers ensure premium product will be safe and robust through a rigorous testing and validation process. Value brands deliver lower prices by offering products that are made with lower quality materials and inconsistent processes. Poor machining and heat treatment practices, mismatched components, inferior steel and fundamental design flaws all contribute to the premature failure that is often found in these value-priced hub assemblies.

Do yourself and your customers a favor: when replacing hub assemblies, always install the best product available.

You May Also Like

Step by Step: How to Properly Change an EV Tire

Tire changing is a straightforward procedure for most technicians, but the transition from ICE vehicles to EVs will introduce some changes.

EV on Lift

As electric vehicles (EVs) rapidly transform the automotive landscape, routine tasks like tire changes will take on new complexity, requiring updated equipment and increased technician training. Tire changing is a straightforward procedure for most technicians, but the transition from ICE vehicles to EVs will introduce some changes, particularly when it comes to addressing the added weight of EVs.

Price Check: Tire Replacements Across the US

Compare your tire replacement pricing, including mounting, balancing and TPMS service, to national averages.

Avoid wheel damage installing tires
Eight Great Practices for Creating a Winning Team Culture

In your quest to be the absolute best tire/auto service business you can possibly be, you can have a beautiful facility, state-of-the-art equipment and all the amenities to enrich your customer’s experience, but if don’t have a great, “Winning Team” culture, then you still don’t have a truly great company. Related Articles – What Your

winning-team-culture
What Your Credit Score Can do to Your Business

If you want to explain your business in the future, one thing you need to prioritize is your credit score. Having bad business credit can negatively impact your shop in many ways – from causing difficulties securing financing to getting approved for a lease. Related Articles – Rising Gas Prices Make Tire Distributors Rethink Pricing,

Credit Score Business
Ferrante: What I’ve Learned From Listening to 100,000 Sales Calls

Back in 2014, I authored an article titled, “Are Your Tire/Auto Service Salespeople ‘Winging It’ on the Phone?” At the time the article was published, my Pinnacle Performance Training team and I had evaluated approximately 25,000 sales calls between tire/auto service sales staff and prospective customers. In May of this year, we reached a milestone

Goodwill-Calls-consistant-marketing

Other Posts

Mounting & Demounting a Tire the Correct Way

In both rim clamp and pedestal tire changers, specific techniques are followed to ensure correct dismounting and mounting of tires.

Reverse-wheel-adapter
Why Updating Your TPMS Tools Regularly Matters

To maintain the accuracy and reliability of newly programmed TPMS sensors, it’s important to keep your TPMS programming tool up to date.

TPMS Stock
Check TPMS, Save on Fuel for Your Next Road Trip

Discover the benefits of TPMS for enhancing safety, fuel efficiency and peace of mind during long road trips.

TPMS-relearn
Troubleshooting Porsche TPMS

Tips for diagnosing Porsche TPMS systems and performing relearns.

Porsche TPMS