Corona, Calif.-based Tire’s Warehouse Inc. and U.S. AutoForce of Appleton, Wis., have partnered to broaden U.S. AutoForce’s current Tire One tire dealer marketing group.
According to a press release issued by Tire’s Warehouse, “The collaboration was formed to share ideas and best practices that address the ever-changing market conditions with the ultimate goal to better serve their respective customers. The result of the partnership is the evolution of the Tire One dealer marketing program, which builds the independent dealer’s sales, profits and brand, giving them a competitive edge.”
“Tire’s Warehouse is proud to share the Tire One name for our upcoming dealer marketing program,” said Dan King, president of Tire’s Warehouse. “We are confident it will be the best and most progressive in the industry, and this collaboration is instrumental in making that happen.”
“We know that as two of the industry’s strongest wholesale tire distributors, U.S. AutoForce and TWI offer outstanding delivery and customer service, as well as consultative selling to our dealer partners,” said Pat Hietpas, president of U.S. AutoForce. “By sharing ideas, goals and experiences on the Tire One program we expect the level of service from both our organizations to become even stronger.”
