Uniroyal Pairs With Danger for Consumer Campaign

Michelin North America’s Uniroyal unit has partnered with consumer advocate and family savings expert Kimberly Danger for the tire brand’s “More Mileage for Your Money” consumer campaign.

Published: January 17, 2008

As spokesperson for the program, Danger will write a series of e-books providing advice on topics such as family budgeting, summer travel, time management, and cooking and shopping efficiently. The e-books will be available for free at uniroyal.com.

“This campaign is a logical extension of Uniroyal’s mission to provide good quality, affordable tires to our consumers,” said Kaz Holley, Uniroyal brand director. “In partnering with Kimberly Danger we want to help American families get the most value out of their purchases in many areas, not just tires.” (Tire Review/Akron)

Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

By David Sickels

David Sickels is the Editor of Tire Review. He has a history of working in the media, marketing and automotive industries in both print and online.

Published: April 19, 2024

If you could boil this year's Continental Tire GOLD member meeting into one takeaway, it's that the tire manufacturer is putting a whole lot of effort into listening and responding to its dealer base. Continental doesn't own company stores, so building a strong value proposition around the company's brands and products with its distributors and retailers is the most effective path to success. To maximize the mutual benefits of this partnership, Continental leadership says acting on the will of its dealer base – whether that's about product, programs, distribution, or anything else – is paramount.