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Uniroyal Pairs With Danger for Consumer Campaign

Michelin North America’s Uniroyal unit has partnered with consumer advocate and family savings expert Kimberly Danger for the tire brand’s “More Mileage for Your Money” consumer campaign.

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As spokesperson for the program, Danger will write a series of e-books providing advice on topics such as family budgeting, summer travel, time management, and cooking and shopping efficiently. The e-books will be available for free at uniroyal.com.

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“This campaign is a logical extension of Uniroyal’s mission to provide good quality, affordable tires to our consumers,” said Kaz Holley, Uniroyal brand director. “In partnering with Kimberly Danger we want to help American families get the most value out of their purchases in many areas, not just tires.” (Tire Review/Akron)

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