The American Car Care Center-member distributor tire and auto part distributor most recently added Aftersoft’s OpenWebs B2C (business-to-consumer) software, making it available to its 300-plus tire dealer customers. The software will allow consumers to visit an individual dealer’s Web site and search for tires by vehicle or size within USTE’s inventory as opposed to the dealer’s and to get tire quotes and request appointments.
“We have developed a long-term partnership with Aftersoft Network because of their technology focus and building block approach, which has allowed us to continue to grow our business through various e-commerce initiatives for both our parts and tire channels,” said Pat Hietpas, USTE’s vice president and general manager. “Through Aftersoft’s e-commerce solutions, we have seen a dramatic increase in our revenues and electronic transactions, with over 40% of our orders now coming electronically. With better real-time information, we are driving increased sales, accelerating inventory turnover, and creating greater efficiencies and closer relationships with our dealers.” (Tire Review/Akron)