The collaboration will see the organisations working more closely together, taking an active part in each other’s development and initiatives to reduce the number of casualties and accidents on the U.K.’s roads. TyreSafe has become a full member of RoadSafe meaning it will take a seat on its advisory panel, while RoadSafe has joined TyreSafe as an associate member.
“Having worked together on an informal basis for a number of years, it was clear to both organisations that we could potentially improve road safety even further by formalising our relationship,” explains Stuart Jackson, chairman of TyreSafe. “There are many areas where we are trying to reach the same audiences and educate them, their employees, customers and stakeholders on the importance of road and tyre safety. Our new relationship will allow us to do this in a more co-ordinated and effective manner.”
“Working in partnership will help to reinforce key safety messages,” comments Adrian Walsh, director, Roadsafe. “With October’s tyre safety month fast approaching, we will be working closely with TyreSafe to see how we can raise awareness of this important safety issue. In addition, we welcome TyreSafe as a partner in the ‘Driving for Better Business’ campaign and will be encouraging its members to play an active role in promoting good work-related road safety practice by joining more than 10,000 other businesses and individuals as members of our network.” (Tyres & Accessories/Staffordshire, U.K.)