According to AMEInfo.com, “these exclusive outlets are redefining tyre retailing.” In a very clear and focused marketing strategy, and keeping in line with its ‘Closer to Customer’ concept, Towell Auto Centre has expanded to 13 Tyre Care Plus outlets in the country. The first outlet was set up in 1999 at Wadi Kabir, which was known as ‘Bridgestone Tyre Service Centre.’ Later, a need to brand these exclusive outlets led to the conception of ‘Tyre Care Plus’ in 2005.
Added services include wheel alignment, wheel balancing, automated tyre changing, tyre repairs, tyre rotation, battery changing and guidance on tyre care and maintenance. These outlets also provide customers with an opportunity to purchase Total Oil. The outlets are located at Wadi Kabir, Bausher, Al Ghoubra, Rusayl, Barkha, Saham, Sohar, Nizwa, Karsha, Ibri, Bu Ali, Sur, Salalah, and the chain is rapidly growing.