Trico Ties Campaign to College Football  - Tire Review Magazine

Trico Ties Campaign to College Football 

Trico’s latest advertising campaign features a tie-in to college football. The campaign is designed to drive consumer demand for its wiper blade products through print, radio, online media and truckside advertising, Trico said.

“The objective of our new fall campaign is to utilize a media mix to efficiently communicate the Trico brand message to a target audience, including college football fans,” said Dawn Gonzalez, brand manager at Trico Products Corp. “Since multitasking has become so prevalent and people often use more than one media device at a time, reaching the audience on more than one level through a combination of advertising platforms is critical.”

The campaign’s college football tie-in includes:

  • A combination of rotational display ads and videos on
  • A full-page ad in each issue of College Football Today throughout college football season
  • Three 30-second radio commercials will run on the Notre Dame Football Network during each game, as well as the “Trico Weather Report,” a 15-second, customized in-game feature
  • 30-second radio commercials will also run on IMG College Football Unwired Network

In addition to the college football focus, Trico will run additional radio advertising in target markets during peak drive times, along with ads on Pandora Internet radio and online ads on, Google, Yahoo, Facebook and Hulu.


You May Also Like

Apollo Tyres Onkar Kanwar receives lifetime achievement award

All India Management Association’s Managing India Awards aim to recognize those who have made a difference, creating an edge above peers.


Onkar Kanwar, chairman, Apollo Tyres has been given the Lifetime Achievement Award at the All India Management Association (AIMA)’s Managing India Awards ceremony. Shri Jagdeep Dhankhar, VP of India, presented the award to Kanwar in the presence of other dignitaries from various sectors.

Kanwar was recognized for his value-driven business strategy and his able leadership, Apollo said. Apollo Tyres, under his guidance, transformed itself from an Indian manufacturer of commercial vehicle tires to a global entity with a full-fledged product portfolio, spanning three continents. According to Apollo, Kanwar is highly regarded for his constant emphasis on bettering the lives of people—be it employees, customers, business partners, shareholders or any other stakeholder—and responsiveness to change and continuous learning.

Sun Auto Tire & Service acquires 33 Caliber Auto Care locations in Texas

The 33 Caliber Auto Care locations are spread across Dallas, Houston, and San Antonio.

Goodturn Tire & Auto launches platform with 24 locations

Goodturn is a family of brands that provide automotive and tire repair and maintenance services, serving approximately 90k customers in 2023.

Hunter’s new Hunter University is designed to train customers, techs and instructors

The online courses are generally presented in five-minute segments.

Apollo Tires US recalls certain Vredestein, Quatrac tires

Dealers will replace the tires free of charge.


Other Posts

Discount Tire, Major League Soccer (MLS) announce multiyear partnership

Discount Tire has also struck a partnership to be the official tire retailer of Inter Miami CF and is collaborating with Continental Tire.

Net Driven acquires CarCareConnect

With this acquisition, CarCareConnect customers will gain access to Net Driven’s suite of digital storefront and digital marketing solutions.

Handshake agreement
Hankook Tire America recalls select Kinergy GT tires

Certain Kinergy GT tires, size 235/60R18H H436, are missing the missing the four-digit week and year code mark.

TRIB’s new website offers tailored services for members

One of the highlights of the redesigned website is the introduction of the retread environmental savings calculator.