Trico Ties Campaign to College Football  - Tire Review Magazine

Trico Ties Campaign to College Football 

Trico’s latest advertising campaign features a tie-in to college football. The campaign is designed to drive consumer demand for its wiper blade products through print, radio, online media and truckside advertising, Trico said.

“The objective of our new fall campaign is to utilize a media mix to efficiently communicate the Trico brand message to a target audience, including college football fans,” said Dawn Gonzalez, brand manager at Trico Products Corp. “Since multitasking has become so prevalent and people often use more than one media device at a time, reaching the audience on more than one level through a combination of advertising platforms is critical.”

The campaign’s college football tie-in includes:

  • A combination of rotational display ads and videos on
  • A full-page ad in each issue of College Football Today throughout college football season
  • Three 30-second radio commercials will run on the Notre Dame Football Network during each game, as well as the “Trico Weather Report,” a 15-second, customized in-game feature
  • 30-second radio commercials will also run on IMG College Football Unwired Network

In addition to the college football focus, Trico will run additional radio advertising in target markets during peak drive times, along with ads on Pandora Internet radio and online ads on, Google, Yahoo, Facebook and Hulu.


You May Also Like

VIP Tires Donates $3K to Lowell Public Schools

Through an “Oil Changes for Education” initiative at its new Lowell location, VIP Tires was able to donate $3,030 to Lowell Public Schools.


VIP Tires & Service announced a $3,030 donation to Lowell Public Schools in Massachusetts, after an “Oil Changes for Education” initiative. Eric Avery, VIP’s service manager at its Lowell location, handed a check to Lowell Public Schools Superintendent Liam Skinner at a school committee meeting last week. The funds can and will be used by the Lowell school community with no strings attached, VIP said.

Bridgestone Takes Stake in Halfords’ Avayler Software Company

Bridgestone acquires 5% of Halfords’ Avayler Saas business, valued at over $60 million.

Handshake agreement
Continental to Include Tread Wear Indicators on ContiPT18

Tread wear indicators indicate when the tread no longer meets the minimum depth.

Bridgestone Introduces Military Fellowship Program

Bridgestone’s partnership with Army programs will offer automotive training for service members transitioning to civilian life.

European Replacement Tire Sales Plummet Across All Segments in Q3

ETRMA reported declines ranging from -6% in consumer to -21% in agricultural tires, warning of economic threats hammering demand.


Other Posts

Michelin to Close Three German Plants by 2025

Michelin said budget truck tire competition forced restructuring that includes its Karlsruhe, Trier and Homburg facilities.

ADD Group Presents Air Shocks for EV Applications at AM Shanghai 2023

The main products highlighted were the company’s new complete strut assemblies and air shocks for EV applications.

Sentury Tire Voluntarily Recalls Batch of Passenger Tires

The recall includes certain Arroyo, Landgolden, Landsail, Lexani, Lionhart, Mavis, Mohave, National, Radar and Vercelli lines.

VIP Tires & Service Executive Chairman’s Five Steps to Keeping Customers for Life

John Quirk says customers do not simply support VIP due to getting great service; it’s because his people build relationships.