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Trico Ties Campaign to College Football 


Trico’s latest advertising campaign features a tie-in to college football. The campaign is designed to drive consumer demand for its wiper blade products through print, radio, online media and truckside advertising, Trico said.


“The objective of our new fall campaign is to utilize a media mix to efficiently communicate the Trico brand message to a target audience, including college football fans,” said Dawn Gonzalez, brand manager at Trico Products Corp. “Since multitasking has become so prevalent and people often use more than one media device at a time, reaching the audience on more than one level through a combination of advertising platforms is critical.”

The campaign’s college football tie-in includes:

  • A combination of rotational display ads and videos on ESPN.com
  • A full-page ad in each issue of College Football Today throughout college football season
  • Three 30-second radio commercials will run on the Notre Dame Football Network during each game, as well as the “Trico Weather Report,” a 15-second, customized in-game feature
  • 30-second radio commercials will also run on IMG College Football Unwired Network

In addition to the college football focus, Trico will run additional radio advertising in target markets during peak drive times, along with ads on Pandora Internet radio and online ads on Weather.com, Google, Yahoo, Facebook and Hulu.



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