Trelleborg Wheel Systems has hired James Crouch as its new Original Equipment Manufacturers (OEM) Manager for agricultural and forestry tires in North America.
Prior to joining Trelleborg, Crouch worked as a compact line and agricultural market segment manager at Michelin. He has experience managing product lines, developing product solutions and taking new products to market.
“James’s experience and extensive network in the agricultural tire industry will strengthen Trelleborg’s relationships with OEMs and spearhead our growth in the North American market,” said Andrea Masella, country manager for North and Central America at Trelleborg. “The incorporation of James within our team, together with the opening of our new U.S. manufacturing facility in Spartanburg, is part of our strategy to increase our presence and to make our premium tires more easily accessible to professional producers in the U.S.”