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Trelleborg Launching Virtual Reality App


Trelleborg is launching a new virtual reality app – “V-Reality” – featuring its agricultural tires during the EIMA 2016 in Bologna, Italy, Nov. 9-13. The app was developed in partnership with tractor manufacturers Massey Ferguson and CLAAS.

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Featuring 360-degree videos, the app will provide farming professionals with a visual experience that enables them to see Trelleborg’s agricultural tire solutions in action like never before.

“At Trelleborg, we are committed to providing farming professionals with the latest tools, solutions and services available to them in order to run their farming operations more efficiently and productively. This constant drive for innovation extends to how we communicate too,” said Roberto Angelucci, digital marketing manager at Trelleborg Wheel Systems. “VR experiences include reliving tests from Trelleborg’s European Roadshow and getting up close to Trelleborg’s offering of high performance solutions for new generations of tractors such as our TM1060 tire. The app features a variety of thoroughly engaging and boundary-pushing content.”


Users will be able to watch smartphone VR content via Google Cardboard or other compatible headsets in 3-D or in 2-D with just their smartphone.

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