Blakely’s appointment has been made in support of the company’s growth and export market development ambitions, which aim to propel Trax into a leading position in the field of European manufacturers of balance weights.
Blakely brings with him a wealth of sales and marketing experience gained over 24 years of working within the global automotive aftermarket. His appointment is, the company says, a further step in the phased expansion of Trax, which has already seen it take on additional office this year, in addition to manufacturing space in Newtown, Powys.
Commenting on the appointment managing director John HallÉ stated, “This new role will further our development with both aftermarket and original equipment customers, ensuring that the company’s design and manufacturing innovations with zinc and steel weights can be fully exploited on an international basis.” (Tyres & Accessories/Staffordshire, U.K.)
