TFI Envision Inc. was selected as the winner of the 2014 Automotive Communications Award for its work on a consumer-focused TPMS
The “Ad Campaign to Technician/Repair Audience” award was given to TFI Envision for the agency’s work on Standard Motor Products Inc.’s standard TPMS consumer-focused marketing kit. TFI Envision developed this comprehensive kit for service stations to use in identifying and repairing a TPMS issue. The strategy was to identify the reasons a TPMS light should never be ignored and deliver educational materials that could be used by both the motorist and technician.
The kit contains two waiting room posters, a bay banner, brochure, table tent and countermat.
TFI Envision Inc. was also awarded the “Co-op/Partnering Campaign” award for its work on a NAPA marketing campaign.
The awards were presented to TFI Envision at the 2014 AAPEX Show in Las Vegas by The Car Care Council Women’s Board and the Automotive Communication Council.