Tire Pressue Monitoring System (TPMS) Education Campaign Earns Automotive Communications Award

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TPMS Education Campaign Earns Automotive Communications Award

Tire Review Staff
By Tire Review Staff
Published:

TFI-Envision-TPMS-LightTFI Envision Inc. was selected as the winner of the 2014 Automotive Communications Award for its work on a consumer-focused TPMS
marketing kit.

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The “Ad Campaign to Technician/Repair Audience” award was given to TFI Envision for the agency’s work on Standard Motor Products Inc.’s standard TPMS consumer-focused marketing kit. TFI Envision developed this comprehensive kit for service stations to use in identifying and repairing a TPMS issue. The strategy was to identify the reasons a TPMS light should never be ignored and deliver educational materials that could be used by both the motorist and technician.

The kit contains two waiting room posters, a bay banner, brochure, table tent and countermat.

TFI Envision Inc. was also awarded the “Co-op/Partnering Campaign” award for its work on a NAPA marketing campaign.

The awards were presented to TFI Envision at the 2014 AAPEX Show in Las Vegas by The Car Care Council Women’s Board and the Automotive Communication Council.

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