Toyo to Present Virtual-Reality Experience, Specialty Cars at SEMA - Tire Review Magazine

Toyo to Present Virtual-Reality Experience, Specialty Cars at SEMA

Toyo Tire USA Corp. will have three different display locations at the 2015 SEMA Show from Nov. 3-6 in Las Vegas.

Outdoor Display

At Toyo’s outdoor display visitors can experience a sneak peek of the Recoil 3 through a virtual-reality film.

The video will feature Team Toyo’s BJ Baldwin, and his Monster Energy / Toyo Tires trophy truck, and will take fans on a virtual journey.

A SEMA-exclusive version of the traditional variety will also be playing. The full-length version will be released in mid-November on the Toyo Tires’ YouTube channel.

South Hall

Toyo’s booth inside the South Hall (booth #40039) will feature popular products and three never-before-seen cars:

  • Limited Edition Misha Designs Ferrari 458 Italia Wide Body featuring a set of Toyo Proxes 4 Plus all-season UHP tires
  • Wald Rolls Royce Wraith Black Bison Edition shoed with Toyo Proxes STII tires
  • Bulletproof Automotive BMW Z4 GT Continuum fitted with Toyo Proxes R888 DOT competition tires

On Wednesday, Nov. 4 visitors can also meet Courtney Hansen, host of PowerNation TV, between 11 a.m. and noon.

Toyo Tires Treadpass

Attendees will walk through the Toyo Tires Treadpass, an outdoor automotive playground featuring 30 specialty cars and trucks, as they leave the rear of South Hall and go toward the Central hall.

Visitors can also rest and charge electronic devices at the Recharge Lounge and view displays of the entire line-up of Toyo products, including commercial tires.

 

 

You May Also Like

TIA chooses Planet Hollywood for SEMA pre-show events

TIA’s pre-show events, encompassing the annual membership meeting and cocktail reception, will happen at Planet Hollywood Resort & Casino.

Dick-Guck-TIA-SEMA-Press-Conf

The Tire Industry Association (TIA) revealed the Planet Hollywood Resort & Casino as the host hotel for the pre-show events leading up to the Global Tire Expo (GTE) during the Specialty Equipment Market Association (SEMA) Show, taking place from Nov. 5-8 at the Las Vegas Convention Center.

TIA’s pre-show events, encompassing the annual membership meeting and cocktail reception, are set to take place on Monday, Nov. 4. The association said these events offer networking opportunities and insights into the latest TIA developments. Attendance is complimentary, however, securing a spot requires a reservation of a ticket.

RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR-Tire-Richard-Rose
McCarthy Tire Service earns gold in Best of the Best contest

The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail.

award-stock
Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400
Anyline secures funding from Austrian agency for AI development

Anyline received around $2.86 million to fund research and development of Closed Loop Training for artificial intelligence models.

ANYLINE-AI-stock

Other Posts

Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion
K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M
Hercules Tire reveals spring rebate on five tire lines

From now until May 15, customers who purchase four qualifying Hercules Tires may be eligible to receive up to a $70 rebate.

hercules-spring-us-rebate
Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.

Kenda-Tire-Sir-CC-High-Fives-1400