Toyo to Present Virtual-Reality Experience, Specialty Cars at SEMA - Tire Review Magazine

Toyo to Present Virtual-Reality Experience, Specialty Cars at SEMA

Toyo Tire USA Corp. will have three different display locations at the 2015 SEMA Show from Nov. 3-6 in Las Vegas.

Outdoor Display

At Toyo’s outdoor display visitors can experience a sneak peek of the Recoil 3 through a virtual-reality film.

The video will feature Team Toyo’s BJ Baldwin, and his Monster Energy / Toyo Tires trophy truck, and will take fans on a virtual journey.

A SEMA-exclusive version of the traditional variety will also be playing. The full-length version will be released in mid-November on the Toyo Tires’ YouTube channel.

South Hall

Toyo’s booth inside the South Hall (booth #40039) will feature popular products and three never-before-seen cars:

  • Limited Edition Misha Designs Ferrari 458 Italia Wide Body featuring a set of Toyo Proxes 4 Plus all-season UHP tires
  • Wald Rolls Royce Wraith Black Bison Edition shoed with Toyo Proxes STII tires
  • Bulletproof Automotive BMW Z4 GT Continuum fitted with Toyo Proxes R888 DOT competition tires

On Wednesday, Nov. 4 visitors can also meet Courtney Hansen, host of PowerNation TV, between 11 a.m. and noon.

Toyo Tires Treadpass

Attendees will walk through the Toyo Tires Treadpass, an outdoor automotive playground featuring 30 specialty cars and trucks, as they leave the rear of South Hall and go toward the Central hall.

Visitors can also rest and charge electronic devices at the Recharge Lounge and view displays of the entire line-up of Toyo products, including commercial tires.



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