Toyo Tire Promotes Mike Snyder, Kenny Frederick

Toyo Tire Promotes Mike Snyder, Kenny Frederick

Toyo Tire U.S.A Corp. has promoted two members of the company’s leadership team. Mike Snyder is now the senior director of strategic accounts and Kenny Frederick has been named sales director for the eastern division.

Snyder previously served as sales and strategic accounts director and joined Toyo in 1993. With almost 30 years at the company and his extensive industry knowledge, he has continued to succeed with Toyo’s growing dealer segment, Toyo says.

Frederick previously served as a strategic account manager, a role he has held since 2020. His time with the company spans over 10 years, starting in July 2010 as a regional sales manager. Frederick brings over 35 years of experience in the tire industry to his new leadership role, Toyo says.

“Toyo’s future growth across all of our product categories demands that we staff leadership roles with people of vision and commitment, both of which Kenny and Mike have demonstrated over their careers with our team,” said Rob Lovi, vice president, sales. “These assignments support our strategy of offering best-in-class support to our customers in both distribution and retail channels, via the proper alignment and specialization of our sales teams.”

You May Also Like

SRNA introduces new field engineer manager

Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years.


Sumitomo Rubber North America (SRNA), a subsidiary of Sumitomo Rubber Industries, has promoted Eduardo Chariarse to field engineer manager. According to SRNA, Chariarse has extensive experience in his field, working as a commercial truck field engineer in the tire industry for the past 21 years. Joining SRNA in 2021 as a field engineer, he has been responsible for the coordination, implementation, and reporting of tire evaluations, troubleshooting, and providing technical support to fleets, dealers and the sales team.

Bartec TPMS adds Joe Miller to its field service team

Miller previously spent four years with Snap-on as an equipment specialist, and most recently with GPC/NAPA at the St. Louis company-owned auto parts stores.

TBC promotes Don Byrd to president and CEO

Byrd joined TBC in April 2018 as executive vice president of TBC and president & COO of National Tire Wholesale (NTW).

Goodyear names new Americas unit president

Ryan Waldron joined Goodyear in 2003, serving in leadership roles in finance and supply chain for multiple North America business areas.

Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.


Other Posts

Goodyear names Nicole Gray SVP and chief HR officer

The company also announced Gary VanderLind, senior VP and chief human resources officer, will retire July 1.

Babcox Media appoints Tom Pecka as director of strategic partnerships

Pecka’s focus will be on fostering integrated strategies that connect Babcox Media’s clients and internal teams.

K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

Toyo Tires upgrades compound for M171+, M671A+ and M677+ truck tires

The upgrades will be applied to 14 sizes, including 22.5-in. for M171+ and M671A+, and both 22.5-in. and 24.5-in. for M677+.