Toyo Tire U.S.A. Corp. has signed a multi-year extension to its UFC partnership.
“We are very proud of our exclusive, longtime partnership with UFC,” said Amy Coleman, senior director of marketing at Toyo. “As the Official Tire, we reach millions of passionate UFC fans globally, exposing them to our brand, our attitude and our quality products.”
As the Official Tire of UFC, Toyo branding will continue to have a presence inside the Octagon on horizontal bumpers and canvases during select events. Additionally, Toyo will continue its presence on UFC.com and be integrated across UFC social and digital assets, the tiremaker said.
Toyo also leverages its partnership with the UFC through promotions, athlete appearances and sponsorships. UFC athletes affiliated with Toyo Tires include Dominick Cruz, Luke Rockhold, Cain Velasquez, Chad Mendes and Paige VanZant.