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Toyo Partners with Ken Block

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Toyo-Ken-BlockToyo Tire & Rubber Co. has signed a partnership with racer Ken Block.

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Block will serve as brand ambassador and will assist with promotional activities to globally promote Toyo’s UHP Proxes tires, the tiremaker said.

Block participates in rally competitions and is the front man for the “Gymkhana” video franchise.

Toyo and Block’s first project together is the Gymkhana EIGHT livery reveal video. The video features Block’s all-new Ford Fiesta ST RX43 equipped with Toyo Proxes R1R tires, and gives enthusiasts a close-up look at the Proxes performance abilities, Toyo said.

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