Toyo Named Official Tire of New ‘Fast and Furious’ Movie - Tire Review Magazine

Toyo Named Official Tire of New ‘Fast and Furious’ Movie

(Akron/Tire Review) Toyo Tire USA Corp. will be the official tire “The Fast and The Furious: Tokyo Drift.”

The blockbuster movie, “The Fast and The Furious,” and its sequel, “2 Fast 2 Furious,” created a new awareness of the automotive aftermarket, according to Toyo.

Rides in both movies were fitted with Toyo Proxes ultra-high performance tires, and the same tires will make an appearance again in the third sequel, set in the underground world of Japanese drift racing.

Toyo is partnering with Universal Pictures on promotional activities. Directed by Justin Lin and written by Chris Morgan, the movie is slated for release on June 16.

“Toyo Tires is proud to be associated with trilogy of ‘The Fast and The Furious’ movies,” said Dana Zamalloa, senior marketing communications manager. “Our company strongly supports the car culture, and this new movie promises to be very exciting with the inclusion of the popular sport of drifting.”

You May Also Like

Complete Tire Repair Packages Build Customer Trust

Tire dealers know that offering a complete lineup of tire services can keep customers from seeking repairs elsewhere and add to the bottom line.

Tire punctures and wheel damage can be a real bummer for your customers. It seems like they always happen at the worst times.

You want customers with tire punctures and other damage to trust your shop to get them back home safely. Whether future tire repair service is offered as part of a new tire purchase or as a standalone service, these basic procedures must be done correctly to avoid liability and to keep customers rolling smoothly.

Off-Road Racer Jim Horne Joins Team Hercules

As a member of Team Hercules, Jim Horne will represent the brand as ambassadors at competitions and dealer and consumer events.

Maxam Tire Adds Two Sizes to MS405 Series

The Maxam MS405’s new sizes fit for loaders and dump trucks provide the OTR industry with more options.

Firestone Airide Tennessee Plant Recognized for Safety

This is the facility’s fourth STAR award, reflecting the company’s and
teammates’ commitment to a safe and healthy work environment.

Atturo Tire Offers Trail Hazard Protection for SXS and UTV Tires

The new program covers hazards encountered by riders on- and off-road at no additional charge.

Other Posts

Top Shops: Opportunities & Challenges in Today’s Tire Industry

What is one thing that scares you and one thing that excites you about the tire industry?

Tire Review Top Shop 2023 opportunities
Apollo Tyres Opens Digital Innovation Center in India

In partnership with the Telangana Government, Apollo Tyres announced the launch of a digital innovation centre in Hyderabad, India.

MEMA Announces New Structure and Brand

The realignment will allow the association to better serve members and prepare for the future of mobility.

RNR Tire Express Named to Entrepreneur’s Franchise 500 List

The RNR team is celebrating 10-plus years being named to the Franchise 500 list.