Toyo Launches iPhone Tire Finder App - Tire Review Magazine

Toyo Launches iPhone Tire Finder App

Toyo Tire USA Corp. has stepped up to become the first tire company with its own Apple iPhone app.

Toyo’s Tire Finder app – also usable on Apple’s iTouch – is a mobile tire fitment guide designed to help consumers find the right tires for their vehicles.

Available at http://tirefinder.toyotires.com, the fitment guide allows users to search a comprehensive database of vehicles, fitments and replacement tires by vehicle year, make, model and options. “The result is a list of Toyo brand tires in sizes appropriate for the selected vehicle, ranging from the OE size to plus sizes,” the company said.

Each tire description includes information such as the diameter, width, rim width range, load rating and proper air pressure. A video provides an in-depth look at the product while photos offer several views of each tire and tread design. For an iPhone user wishing to speak to a live person, a built-in telephone link will dial Toyo’s consumer relations department.

“As a company that prides itself on technology and innovation, we are pleased to be the first tire manufacturer in the world with a mobile fitment guide,” said Steve Hutchinson, Toyo’s vice president of marketing. “Consumers and dealers alike want fast, easy access to information. The Toyo Tire Finder meets this demand and places our extensive line of replacement products in their hands.”

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