SEMA has expanded its SEMA Show New Products Showcase to include tires and wheels.
One of the most popular attractions at the annual trade show, SEMA said it will add two new categories, one focused on tires and related products, the other on wheels and related products.
“The New Product Showcase is a significant component of the SEMA Show. Thousands of buyers and media visit the showcase hoping to discover the next big thing, and exhibitors rely on it as another tool to generate awareness of their products,” said Peter MacGillivray, SEMA vice president of communications and events. “The two new categories reinforce how important tires and wheels are in the industry.”
The changes to the New Products Showcase are among many enhancements being made at the 2010 SEMA Show to better service the tire and the wheel markets. Earlier this year, organizers announced the creation of the Global Tire Expo Powered by TIA. The Global Tire Expo will be a tire industry-only part of the SEMA Show, featuring exhibitors from all segments of the tire industry including automotive, commercial, retreading, recycling and more.
Wheel manufacturers will also have a dedicated area of the SEMA Show, with companies exhibiting in the newly created Wheels & Accessories section.
“The New Products Showcase is arguably the single best, most effective tool exhibitors have to reach the largest audience possible,” said MacGillivray. “It’s not just about showcasing the product in a prominent area at the show, it’s also about maximizing the exposure throughout the year.”