Tire’s Warehouse Inc. (TWI) and Yokohama Tire Corp. recently hosted a special event at the Los Angeles Angels baseball stadium for their Advantage Associate Dealer/Yokohama Tire Corp. members. At the event, dealers were able to see a glimpse into Yokohama’s upcoming marketing efforts as well as a review of new products due to hit the shelves this year.
“Yokohama is a key partner of TWI. In fact, this year celebrates the 30th anniversary of our partnership,” says Ken Hsu, director of marketing at TWI. “It was the perfect occasion to show our Advantage dealers the value they gain through TWI and the Yokohama brand along with how much we appreciate their business.”
The venue was made possible through Yokohama’s sponsorship of the ball club. The event also included a VIP look inside the Angels organization along with surprise guest speakers such as Chuck Finley and Dennis Kuhl, chairman of the Angels. The duo led the group on a behind the scenes tour of the stadium while providing candid insights. All attendees received tickets to the game that evening.
