Tirecraft Looks in Expand in Quebec Market

(Akron/Tire Review) Tirecraft Auto Centers, based in Alberta, is looking east, with plans to enter the Quebec tire market.

By Tire Review Staff
February 24, 2006

Towards that end, Tirecraft appointed Daniel Bouthillier as business development manager for Quebec and Atlantic Canada.

Bouthillier has been charged to “lead Tirecraft’s entry into the Quebec market through the promotion of the Tirecraft Associate Store banner program,” according to the company.

“We are excited about entering Quebec and the opportunities the market presents. Our program is unique and will provide the independent tire dealer in Quebec with a competitive alternative” stated Darrell Sept, Tirecraft’s director of marketing.

Tirecraft currently has 200 locations and 160 associate dealers, primarily in western and Atlantic provinces.

Take on Technician Demand Like a Top Shop

We’ve seen actual growth in terms of technicians hired in this industry – that doesn’t mean the technician shortage or demand is going away.

By Christian Hinton
November 30, 2023

No matter how big a tire business gets, technician demand is a real issue for every shop out there. However, after a promising amount of technician hires in recent years, could the technician shortage be faltering? A look at demand and how our Top Shops find success may give us that answer.