Tirecraft Looks in Expand in Quebec Market

(Akron/Tire Review) Tirecraft Auto Centers, based in Alberta, is looking east, with plans to enter the Quebec tire market.

Published: February 24, 2006

Towards that end, Tirecraft appointed Daniel Bouthillier as business development manager for Quebec and Atlantic Canada.

Bouthillier has been charged to “lead Tirecraft’s entry into the Quebec market through the promotion of the Tirecraft Associate Store banner program,” according to the company.

“We are excited about entering Quebec and the opportunities the market presents. Our program is unique and will provide the independent tire dealer in Quebec with a competitive alternative” stated Darrell Sept, Tirecraft’s director of marketing.

Tirecraft currently has 200 locations and 160 associate dealers, primarily in western and Atlantic provinces.

How vehicle alignment affects ADAS features

It’s not just about keeping the vehicle traveling straight anymore – proper alignment is critical for ADAS features to function correctly.

By Christian Hinton

Published: April 22, 2024

Vehicle alignment has taken on a whole new level of importance in the age of advanced driver assistance systems, or ADAS. It's not just about keeping the vehicle traveling straight anymore - proper alignment is critical for ADAS features to function correctly. Let's discuss why wheel alignment matters more than ever.