Towards that end, Tirecraft appointed Daniel Bouthillier as business development manager for Quebec and Atlantic Canada.
Bouthillier has been charged to “lead Tirecraft’s entry into the Quebec market through the promotion of the Tirecraft Associate Store banner program,” according to the company.
“We are excited about entering Quebec and the opportunities the market presents. Our program is unique and will provide the independent tire dealer in Quebec with a competitive alternative” stated Darrell Sept, Tirecraft’s director of marketing.
Tirecraft currently has 200 locations and 160 associate dealers, primarily in western and Atlantic provinces.