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Tireco at SEMA with New Booth, U.S.-Exclusive Products

Tireco, Inc., one of the nation’s largest private brand marketing and distribution companies of wheels and tires will be unveiling an all-new display booth at this year’s SEMA Show in Las Vegas.

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Tireco, Inc., one of the nation’s largest private brand marketing and distribution companies of wheels and tires will be unveiling an all-new display booth at this year’s SEMA Show in Las Vegas. Booth #41087 will be located in the South Hall, lower level of the Las Vegas Convention Center and is poised to be Tireco’s largest display to date, focusing on their U.S. exclusive wheel and tire brands.

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“We’re pleased to return to the SEMA Show, showcasing our exciting new products for the upcoming season,” stated Andrew Hoit, Tireco’s vice president of sales and marketing. “The SEMA Show has always been the greatest platform to launch new products, and we’re excited to return at a much larger capacity than ever before.”

Tireco will be unveiling new tread and wheel designs and expansion sizes for its most popular brands, such as Milestar, WestLake, Nankang, Forte, and Sendel. Along with new product displays, the booth will house three display vehicles centered around new Milestar branded tire lines, focusing on popular enthusiast products and fitments from muscle cars to all-terrain vehicles. According to the company, each display vehicle will represent a specific enthusiast segment that Tireco is supporting with its expanded product offering, and each will be outfitted with extensive modifications to compliment the category that it represents.

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