“The 2016 Tire One Dealer Event is our way of showing dedication to our Tire One dealers through education, networking, and most importantly, fun“ said Ken Hsu, director of marketing for TWI. “The program has been quite a success since its launch in 2015, and we want to continue that momentum as we, and our dealers, continue to grow our businesses together.”
The two-day event will feature a Tire One program update meeting on Nov. 2 and a dinner, tradeshow and blackjack tournament on Nov. 3, TWI said.
The tradeshow will also include displays from TWI’s major tire brands along with its Tire One program vendors.
The blackjack tournament will allow Tire One dealers to compete to draw for one of three prizes, including $1,000 cash, $3,000 cash and the grand prize – a brand new Mazda MX-5 sports car in conjunction with Yokohama Tire Corp., the OE supplier for the MX-5. Throughout Q3, TWI is allowing dealers to earn “bust cards” to be used at the Tire One Dealer Event. The bust cards will allow the dealer to stay in the game during the blackjack tournament and increase their odds of taking home one of the three prizes, TWI shared.