2019 Tire Brand & Segment Studies - Tire Review Magazine

2019 Tire Brand & Segment Studies

Tire Review has included a tire segment study as well as a tire brand study in our 2019 edition of the Tire Review Sourcebook. Both of these sections include data on both consumer and commercial tires.

Tire-Brand-600x300

Tire Review has included a tire segment study as well as a tire brand study in our 2019 edition of the Tire Review Sourcebook. Both of these sections include data on both consumer and commercial tires.

Tire Segment Studies

In the Consumer Tires Segment and Commercial Tire Segment Studies, conducted by Marketplace Insights, looks at the tire marketplace based on the sales, inventory and prices of tires within the various tire segments. The research spotlights the best-selling brands within each tire segment (based on the percentage of dealers who carry the brand), average selling price and gross profit margin by brand type and the number of tires carried in inventory and sold on a monthly basis — with major brand, associate brand and private brand breakouts.

Click the “Download” buttons below to view the full results of the studies.

Tire Brand Studies

Each year, the Passenger and Commercial Tire Brand Studies, conducted by Marketplace Insights, provides a look into how dealers feel about the brands of consumer/commercial tires they stock based on different criteria.

Click the “Download” buttons below to view the full results of the studies.

To view the full list of categories for both consumer and commercial tires – some of which did not appear in print – click the “Download” button below.

Finally, below are consumer and commercial brand study numbers from 2018:

For our 2019 research, Marketplace Insights, on behalf of Tire Review, collected and analyzed dealer responses from more than 350 completed telephone surveys of retail tire dealers and more than 250 completed telephone surveys of commercial tire dealers.

Dealers rated brands on a scale of 1-10, with 10 being the highest. All dealers’ ratings were then averaged, and 40 ratings per brand were necessary for a brand to be included in the studies.

To read the full 2019 edition of the Tire Review Sourcebook, click here.

You May Also Like

Jeff Perry: Relationships Key to Success in the Tire Industry

For Jeff Perry, the most exciting part about his job in the tire industry is the people in it. A self-described “relationships-driven” professional, Perry knows that he can pick up the phone to celebrate a win or hash out a solution to a  problem with someone he has a relationship with on the other line.

For Jeff Perry, the most exciting part about his job in the tire industry is the people in it. A self-described “relationships-driven” professional, Perry knows that he can pick up the phone to celebrate a win or hash out a solution to a  problem with someone he has a relationship with on the other line. And to him, that’s what has made this industry worthwhile for the 12 years he’s been a part of it.

What Your Credit Score Can do to Your Business

If you want to explain your business in the future, one thing you need to prioritize is your credit score. Having bad business credit can negatively impact your shop in many ways – from causing difficulties securing financing to getting approved for a lease. Related Articles – Ferrante: What I’ve Learned From Listening to 100,000

Credit Score Business
Ferrante: What I’ve Learned From Listening to 100,000 Sales Calls

Back in 2014, I authored an article titled, “Are Your Tire/Auto Service Salespeople ‘Winging It’ on the Phone?” At the time the article was published, my Pinnacle Performance Training team and I had evaluated approximately 25,000 sales calls between tire/auto service sales staff and prospective customers. In May of this year, we reached a milestone

Goodwill-Calls-consistant-marketing
What Do Your Signs Say About Your Shop?

Signs are everywhere. Some communicate their message effectively, while others fall flat – and some are just downright confusing. Related Articles – How Data, Analytics Can Boost Profitability for Tire Retailers – How to Start the PPP Loan Payback Process – Creating a Positive Work Environment The Five Man Electrical Band sang in 1971: “Sign,

bad-signage-auto-repair
Rising Gas Prices Make Tire Distributors Rethink Pricing, Service Models

At the end of March, the U.S. government reported that the national average price of gasoline had reached $4.23 per gallon, which is an increase of $1.38 or 48% per gallon compared to one year ago. The situation for on-highway diesel fuel is worse, having increased a jaw-dropping 64% in the last 365 days. For

tire distribution

Other Posts

Mike Evans Takes Tire Inspections to Incredible Heights in Import Business

Whether they realize it or not, commercial trucking fleets out there are saving hundreds of thousands of dollars every year due to the efforts of Mike Evans and his team at CDC Ventures. Related Articles – Nokian Tyres Pierre Zupancic Enjoys the Fast-Paced Industry – Andrew Cutler Prioritizes Community Service – Aaron Telle Reflects on

Nokian Tyres Pierre Zupancic Enjoys the Fast-Paced Industry

Pierre Zupancic, regional sales director, Eastern Canada, Nokian Tyres, is always ready for a challenge.

pierre-white-hell
Andrew Cutler Prioritizes Community Service

Andrew Cutler, the president of Muskegon Brake & Tire, keeps good customer service as a priority.

Andrew-Cutler
Aaron Telle Reflects on Importance of Company Culture

Aaron Telle, president and CEO of Telle Tire, is passionate about running and growing his business while creating a positive company culture.

Aaron-Telle