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Tire Rack Renames Wholesale Business


Tire Rack’s wholesale division, Tire Rack Wholesale, will be renamed TR Wholesale Solutions, effective Jan. 1, 2017.trwholesalesolutions


“The time is right to rename Tire Rack Wholesale as TR Wholesale Solutions to serve our wholesale customers going forward,” said Mark Veldman, president and CEO of TR Wholesale Solutions. “This name more aptly describes the comprehensive solutions that we can provide and are looking forward to further developing for our wholesale customers. The best part is that other then the name, customers shouldn’t notice any changes in that they will still be working with the same great team in all areas of the business from sales to customer service to accounting.”

Tire Rack Wholesale was founded in 1988 and primarily focused on supplying tires to retailers. Now the business has grown its product offering to include wheels, suspension and various accessories, and tools that provide a comprehensive solution for automotive retailers, independent shops and corporate chains.


According to Tire Rack, the goal of the name change is to more accurately describe the “solutions” the wholesale division offers while providing the opportunity to grow its commitment to excellent customer service.

TR Wholesale Solutions will continue to send its customers the “Update” monthly mailing and PDF and the January issue will feature the new TR Wholesale Solutions logo that will also be featured on the TR Wholesale Solutions website.

TR Wholesale Solutions operates nine distribution centers across the U.S. stocks inventory from 18 major tire and 50 wheel brands.

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