Why Consistency Wins Customers with Tires Plus' Jarid Lundeen

Why Consistency Wins Customers with Tires Plus’ Jarid Lundeen

Even when Jarid Lundeen worked in the restaurant and banking industries, one thing about the customer experience always stood out to him: Consistency. Early on, he learned consistency creates success, which is what he looks to instill in his four Tires Plus locations in Minott, North Dakota. But how do you do that?

Jarid tells Johnny g in this latest episode of Johnny g & Friends, presented by Firestone. Jarid not only touts consistency in the tire business but also diversity and scaling up as a means to success as a businessman. As the CEO and president of JETT Management, Jarid has four Tire Plus locations plus four Valvoline Instant Oil Change stores and a barbecue restaurant under his belt and is an example in each of his businesses for how a consistent customer experience can lead to repeat business.

Jarid got the hang of the automotive industry as a young boy hanging out with his dad at his father’s body shop. Over the years, he strayed away from the industry, yet was called back after his father asked him to partner with him on a Tires Plus location Since then, he bought his father out and has grown his footprint with much more on the way.

Watch the episode above or on YouTube. You can also subscribe to Johnny g & Friends on  Apple PodcastsGoogle Podcasts and Spotify.

EPISODE OVERVIEW

  • How Johnny g and Jarid first met (1:40)
  • What Jarid learned working in the banking and restaurant industries and how he applies that to his businesses today (3:00)
  • Why Jarid has diversified his portfolio to not only include tire stores and why he feels that will benefit him down the line (4:13)
  • Jarid describes his early years growing up in his father’s body shop and skills he learned, such as creating conversation, from the experience. (5:47)
  • Why Jarid was attracted to invest in Valvoline Instant Oil Change stores and his view on how the oil change should work in relation to his tire shop (7:08)
  • Jarid’s goals for his businesses, including his tire business, oil change business and Bones BBQ restaurant and why the need for replication is paramount across processes at all three (8:54)
  • Mentors Jarid has had in the tire industry (12:40)
  • Why Jarid thinks it’s important to scale up in business and grow (14:49)

You May Also Like

Second-Gen CEOs Take Their Business to New Heights

For years, Virginia Tire & Auto has been among the best tire dealers in North America. The dealership, now spanning 18 stores, was named Tire Review’s Top Shop Winner in 2011, and since then, has garnered local and national accolades. Today, in its second generation of ownership, Virginia Tire is redefining what it means to

Johnny g and Friends Virginia Tire

For years, Virginia Tire & Auto has been among the best tire dealers in North America. The dealership, now spanning 18 stores, was named Tire Review’s Top Shop Winner in 2011, and since then, has garnered local and national accolades. Today, in its second generation of ownership, Virginia Tire is redefining what it means to be a tire dealer in the 21st century with an open mind toward technology, smart marketing and a different look on how they see their competition.

Tire Industry Pros Share Their Top Motivators for Success

Any industry, sport or line of work has “the greats” — those people that others in the industry know for the work they do, the business they’re building and the legacy that they’re creating. They’re known for their steadfast leadership, problem-solving abilities, and most importantly, their unwavering passion for the industry and serving their communities.

Johnnyg-Friends Ep 8 Greatness
Adopting an Athlete’s Mindset in Business with Craig Tate

Teamwork is key to running a successful business, and no one knows that better than Craig Tate. A second-generation tire dealer with a passion for the tire business, Craig was a college football player who took over his father’s tire dealership with his brother, Chuck, in 2000, and named it Tate Boys Tire & Service.

John Ziegler, Jr.: Challenges that Shaped Ziegler Tire’s DNA

John Ziegler Jr. tells stories about Ziegler Tire’s growing pains and triumphs and the tire industry greats that have helped shape his career along the way, in the latest episode of Johnny g & Friends, sponsored by Firestone.

Johnny-g-and friends-john-ziegler
Forming Relationships To Better Your Business With John Boyle

John Boyle, former president of Englewood Tire Wholesale and current head of ETD Discount Tire Centers, reflects on the lessons his father, “The Captain,” taught him, shares his cardinal rules for working with suppliers and delves into the memories he’s shared with Johnny g along the way.

Johnny g & Friends John Boyle Englewood Tire and ETD Discount Tire Centers

Other Posts

Bridgestone Spotlights New M863 All-Position Radial Tire

The new M863 line of all-position radial tires aligns with the “Economy” and “Efficiency” values of the Bridgestone E8 Commitment.

Bridgestone Creates New Philanthropic Position

Wade Munday has been hired to handle corporate philanthropy and social impact at Bridgestone.

Bridgestone Americas Releases 2022 DE&I Annual Report

The 2022 DE&I Annual Report outlines improvements Bridgestone has made in its three DE&I focus areas.

Bridgestone Provides A/T, Winter Tires for Lamborghini Huracán Sterrato

Bridgestone said the tire is the world’s first-ever supercar all-terrain tire to feature run-flat technology.

Bridgestone-lambo-fitment