Register for 2015 Tire Leadership 21 Course

Seats Filling Fast for Tire Leadership 21

One of the main themes of the Tire Leadership 21’s first week was moving from working in the business to working on the business.

Registration for the Tire Leadership 21 program, a two-week educational program specifically designed to develop the next generation of tire dealer managers and owners, is open. Interested participants can learn more about the program and how to register by downloading the form here.

The two-week seminar, created through a unique collaboration with the Center for Tire & Service Education (CTSE) and Northwood University, will be hosted in two sessions: March 22-27 and Sept. 13-18. Participants in the program must attend both sessions.

“Our first Tire Leadership 21 program, which concluded in April, was a great success,” said Kim Sigman, owner of Community Tire Pros of Phoenix, Ariz., and a member of the CTSE board. “The program is the perfect venue for developing future leaders in any tire dealer business.”

The program’s structure features a pair of one-week, on-campus sessions. Session I will be hosted in late March at Northwood’s campus in Midland, Mich. Participants will reconvene mid-September at Northwood’s campus in West Palm Beach, Fla. At the conclusion of the program, participants will be required to complete an individual project that must deliver $25,000 in annual additional revenue or savings to their employers.

“This isn’t a program to learn about tires or tire technology – that kind of program exists in lots of places. This is a unique program about working on your business, rather than in it. It forces you to think about the big picture and how your leadership fits into it,” said Bart Proper of Rice Tire in D.C.

Academic support of the program comes from Northwood University and its University of the Aftermarket continuing education division. Although Tire Leadership 21 is a non-degree, continuing education program, it still leverages Northwood’s extensive academic resources, including its world-class faculty and residential campuses.

Faculty for Tire Leadership 21 will come from a combination of Northwood’s DeVos Graduate School of Management and subject-matter experts from within the tire and service industries. The program will also include a series of recognized experts – from within and outside of the tire and service industry – to serve as guest speakers.

The program includes on a range of university-level tire dealer focused business, management and leadership subjects:

  • Finance
  • Accounting
  • Business Strategy
  • Management
  • Corporate Vision
  • Leadership
  • Operations
  • Industry Trends
  • Marketing & Social Media
  • Team & Corporate Culture
  • The Customer Experience
  • Critical Thinking
  • Problem Resolution

The 2015 Tire Leadership 21 program will be limited to 30 participants on a first-come, first-served basis. The program cost, which includes tuition, meals and class materials, is $5,995. Hotel-style, on-campus accommodations are available (Mich. dates only). All management-track/management-potential North American tire dealer employees, managers and owners are eligible to attend.

To register for Tire Leadership 21, please visit and follow the registration instructions, or call 800-551-2882 to speak with a live university representative (8 a.m. – 5 p.m., weekdays).

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