TBC Corp. converted 64 Tire Kingdom locations across six states to NTB Tire and Service Centers.

The rebranding initiative was limited to Tire Kingdom stores located outside the state of Florida. The tire marketer will maintain the Tire Kingdom brand in Florida, it said.

The rebranded stores received an exterior refresh, interior redesign and delivery of a fully integrated marketing plan that educates customers about the rebranding, TBC said.

“The result of this rebrand is a refreshing and inviting look and feel for all consumers,” said Markus Hockenson, senior vice president of retail operations for TBC Corp. “While the name on the front of our stores outside of Florida has changed, our underlying commitment to customer service, premier workmanship and value-priced services remains the same.”

Stores located in Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Vermont were affected.