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Mountains of Truth, Ideas And Opinion


On the mountains of truth, you can never climb in vain: either you will reach a point higher up today, or you will be training your powers so that you will be able to climb higher tomorrow.”


German philosopher Friedrich Nietzsche never sold a tire or turned a wrench, but his decades-old take on truth-seeking has outlasted even the best modern radial and resonates stronger in today’s complicated business landscape.

It is well accepted that to make good decisions in business, one needs all the right information. Quality always trumps volume. As Nietzsche suggests, successful tire dealers need to train their powers to climb higher tomorrow – and every tomorrow – understanding that success comes from having powerful, actionable information.

Careful, observant and thorough tire dealers know where their best resources – internal and external, including Tire Review – are, but they always crave fresh data from other sources.


The special issue you hold in your hand is one such “fresh source,” one we think will bring greater clarity to the complexities of our global industry and how they directly impact your business.

This first Tire Review State of the Industry issue brings together familiar contributors and experienced voices from around the world to give you a true 360-degree look at the U.S. tire and vehicle service industry.

Reports from Europe, India and China provide a truly global market perspective while local experts bring color to the consumer and commercial tire markets and the future of the independent vehicle service market.


The Tire Industry Association brings its views on the key legislative and regulatory issues that stand to impact your business, and one sitting Congressman offers his thoughts on pressing transportation infrastructure concerns.

We tapped the expertise of some of America’s leading retail and wholesale tire dealers to get their take on current and near-term business conditions, and we dig deep into fresh Google research and examine how consumer research and buying habits are changing the face of our industry. We also offer our thoughts on two specific subjects – the economic recovery and the threat of another tire tariff – that are front-and-center with tire dealers.


And, finally, the popular – and improved – Tire Review Tire Brand Study makes its return after a one-year hiatus. We think you’ll be interested in the results.

We’re sure you will find that the truth-seeking elements of this inaugural State of the Industry issue will bring you and your business added focus to help better navigate your tomorrows.

We’d appreciate your comments and ideas on how we can make the State of the Industry report more impactful in the future. Drop me an email at [email protected] and let us know what you think.

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