TIA President Freda Pratt-Boyer of Purcell Tire stopped by the third annual California Tire Dealers Association (CTDA) New Year Luncheon presented by 1-800 EveryRim.com – OEM Wheels and Yokohama Tire Corp., which was held on Jan. 15. CTDA reported that 71 tire and wheel industry members attended the event held at the Dal Rae Restaurant in Pico Rivera, Calif.
Boyer briefed members on the upcoming national transportation bill and its effects on tire dealers. SEMA Wheel & Tire Council (WTC) Chair-Elect Joe Findeis of The Plus Sizing Guide also spoke about the benefits of the WTC Ride Guide, which assists dealers with data on tire sizing as related to vehicle performance.