Tire Factory Celebrates Brand Transition at Annual Meeting - Tire Review Magazine

Tire Factory Celebrates Brand Transition at Annual Meeting

Tire Factory Inc. celebrated the company’s rebranding to Point S Tire and Automotive at its annual meeting, entitled Quest for the Best, in Portland.

To date, the company has had 28 stores rebrand to Point S and 41 will be rebranded by the spring of 2016. The company announced it plans to have 100 Tire Factory stores rebranded to Point S by the end of 2016.

“We’ve seen overwhelming support for and commitment to the direction we’re heading as an organization,” Walter Lybeck, Tire Factory Inc. CEO said.

“Our members are our shareholders, and the name of this meeting, ‘Quest for the Best,’ truly symbolized the journey that our shareholders are making,” Lybeck continued. “The Point S brand has provided the means for us to secure better buying power, to grow our relationships with vendors, and to demonstrate our continued support of our shareholders’ success and expansion into new markets.”

It was first announced in May 2015 that Tire Factory would be rebranding its stores as Point S.

You May Also Like

Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report

Nokian Tyres recently published its Sustainability Report 2023. According to the report, Nokian Tyres achieved several external sustainability ratings, such as inclusion in the Dow Jones Sustainability Europe Index, platinum medal from EcoVadis, an AAA rating from MSCI and a leadership-level score of A- on the CDP Climate report.

Giti Tire announces winners of STEAM competition

New this year, the winning teams from each division will progress to compete out of state.

Giti-STEAM-Winners
Nexen Tire to be the official tire partner of the San Diego Padres

Nexen Tire will be featured on a variety of marketing assets, including billboards and in-ballpark branding at Petco Park.

Nexen-Tire-Padres
WGH to recall up to 520,000 Terrain Attack, Terrain Pro winter tires

The tires are labeled as snow tires, but do not have sufficient traction to perform in all snow weather conditions, according to the National Highway Traffic Safety Administration.

Recall
K&R Tire Center to host grand opening of new Flint, MI location

The company said it will have representatives from Goodyear, local customers and dealership representatives on hand to celebrate.

KR-Tire-center

Other Posts

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Tires-Plus-new-branding
Yokohama’s Advan Sport V105 tires will be OE for Subaru Impreza in Europe, Latin America

Yokohama said the tire enhances the car’s handling stability and comfort while reducing rolling resistance.

Yokohama-Advan-Sport-V105
OTAA to host free training for members in Akron, OH

The association said these workshops are designed to enhance technician’s technical expertise and keep them up-to-date with the latest industry advancements.

Stock-technician-training-1400
Hankook Tire debuts Great Catch Rebate through July 7

Drivers who purchase at least four tires from eligible lines will qualify for savings of up to $120.

2024-Great-Catch-Rebate-1400