Tire Exec Takes War on Illegal Tires to the Air - Tire Review Magazine

Tire Exec Takes War on Illegal Tires to the Air

Micheldever wholesale director Alan Baldwin virtually declared war on illegal tires recently, Micheldever wholesale director has taken steps to raise awareness of the state of the nation's tires.with a media campaign designed to generate considerable media interest. This resulted in him undertaking some 13 radio interviews recently reaching more than one million radio listeners in the U.K.

Figures gathered by Micheldever/Protyre through the company’s branch network and involving a check on almost 1,000 vehicles each week paint a picture of tire neglect. Over 53% of all vehicles checked had at least one tire below the legal tread depth minimum of 1.6 mm (2/32nds-inch). Of even greater concern is that almost 96% of vehicle checked had at least one tire with a tread depth below 2 mm.

These figures were collected during the month of September and represent the highest level of illegal and badly worn tires recorded by the company through its national network during the past five years.

As an example of the shift in the level of illegal and badly worn tires the figures recorded in 2008 showed that 15.3% of vehicles have at least one illegal tire and just over 64% had one tire below 2 mm.

“We shall continue to point out the dangers that illegal tires pose to road safety,” said Baldwin, “as well as revealing other equally shocking issues related to tires and road safety including the increasing number of part worn tires coming into the country which must be monitored and motorists protected.” (Tyres & Accessories)

You May Also Like

TIA chooses Planet Hollywood for SEMA pre-show events

TIA’s pre-show events, encompassing the annual membership meeting and cocktail reception, will happen at Planet Hollywood Resort & Casino.

Dick-Guck-TIA-SEMA-Press-Conf

The Tire Industry Association (TIA) revealed the Planet Hollywood Resort & Casino as the host hotel for the pre-show events leading up to the Global Tire Expo (GTE) during the Specialty Equipment Market Association (SEMA) Show, taking place from Nov. 5-8 at the Las Vegas Convention Center.

TIA’s pre-show events, encompassing the annual membership meeting and cocktail reception, are set to take place on Monday, Nov. 4. The association said these events offer networking opportunities and insights into the latest TIA developments. Attendance is complimentary, however, securing a spot requires a reservation of a ticket.

RNR Tire Express honors the legacy of franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR-Tire-Richard-Rose
McCarthy Tire Service earns gold in Best of the Best contest

The company secured gold awards in four categories, including Best Employer, Best Auto Repair, Best Car Wash and Best Auto Detail.

award-stock
Continental Tire discusses how prioritizing dealer feedback maximizes profits

Continental Tire executives talk about the status of the PLT tire market, the company’s strategic balance between OE and replacement tire offerings, and more.

conti-Combo-1400
Anyline secures funding from Austrian agency for AI development

Anyline received around $2.86 million to fund research and development of Closed Loop Training for artificial intelligence models.

ANYLINE-AI-stock

Other Posts

Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.

Conti-RobSchroeder_HeadofRegion
K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

John-Z-K&M
Hercules Tire reveals spring rebate on five tire lines

From now until May 15, customers who purchase four qualifying Hercules Tires may be eligible to receive up to a $70 rebate.

hercules-spring-us-rebate
Kenda Tires becomes Cleveland Cavaliers associate partner for NBA playoff games

The tire manufacturer will be advertised on the court, with Kenda-branded rally towels, and will appear during local pre-game programming.

Kenda-Tire-Sir-CC-High-Fives-1400