Tire Discounters Expands C-Suite - Tire Review Magazine

Tire Discounters Expands C-Suite

The company has hired Sheri Harper as chief people officer and Jeff Rodgers as CFO.

Tire Discounters announced a new position and two new hires to its C-level team. Former Wendy’s executive and human resources leader Sheri Harper will step into the newly created role of chief people officer (CPO). Jeff Rodgers, former Michelman, Inc. executive vice president, has joined the company as chief financial officer (CFO). The CPO position was created to strengthen the company’s commitment to developing and supporting talent across the organization, currently at 1,500 employees and growing, Tire Discounters said.

Harper recently served for more than four years as CPO for Frisch’s Restaurants and eight years as HR director at Wendy’s. In both roles, Harper provided HR leadership to hundreds of locations across the U.S. franchise and company-owned restaurants. In 2020, she was named one of Venue Magazine’s “Women of Influence,” and in 2019, she was named one of the Cincinnati Business Courier’s “Women Who Mean Business,” both of which recognize women’s accomplishments and influence on their organizations, Tire Discounters said.

Rodgers has more than a decade of experience serving as CFO and COO in a variety of industries and companies, most recently holding the position of executive vice president, chief operating officer and CFO at Michelman, Inc. for more than five years. He presided over five locations around the globe, including the Americas, EMEA, China, India and Asian Pacific Rim regions, setting direction and executing strategies that increased sales and profit growth across all five of his regions for five full fiscal years. He previously served as CFO of Aurora Casket Company in Indiana, Panini North America, Crane Company and worked in a variety of international executive positions with General Electric, Tire Discounters said.

Chris Yapp was appointed as the company’s new chief marketing officer in August.

You May Also Like

Continental appoints new ‘head of region’ for the US, Canada

In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.


Continental revealed that Rob Schroeder, former Sr. manager of operations, marketing and analytics, will take over the responsibility of head of region for the United States and Canada. In this role, he will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada. The appointment took effect April 1.

K&M Tire adds Jon Zurcher as executive vice president

Zurcher previously served as COO for Best-One Tire for the past seven years.

BendPak founder Don Henthorn passes away

Under his leadership, BendPak has grown from a small machine shop to a leading manufacturer of car lifts and automotive service equipment.

Nokian Tyres President and CEO, Jukka Moisio, to retire

Nokian’s board of directors has initiated the process of finding a successor for Moisio, who acted as the president & CEO since 2020.

Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.


Other Posts

Kal Tire names new president

Corey Parks joined Kal Tire in September 2023 as a member of the senior management team.

McCarthy Tire Service promotes new VP of human resources

Ann Sadusky joined the McCarthy team in October 2018 and has directed its human resource department since that time.

SRNA promotes new director of OE for four-wheel and two-wheel businesses

He’s been with SRNA since Feb. 2013, focusing his time on motorcycle OE throughout the entirety of his tenure.

GRI appoints Barry Guildford as global commercial director

As the GCD, Guilford will lead the global sales and marketing organization of GRI.