TCi Debuts Customer Retention Solutions Suite - Tire Review Magazine

TCi Debuts Customer Retention Solutions Suite

Tire Centers Inc. introduced a new technology program focused on customer retention and loyalty.

T3 Prime helps “independent tire dealers compete in a competitive marketplace,” the company said. The technology program provides dealers with their own branded, point-of-sale-integrated mobile app for consumer scheduling, recall news, service notifications and specials. Email service reminders are also unlimited within T3 Prime, according to TCi.

“In a recent dealer survey conducted by TCi, the top dealer concern was customer retention and loyalty,” said Vickie Johnson, director of retail marketing for TCi. “As we analyzed dealers’ challenges, we found a void for a true solution available to independent dealers to help them in this area.”

The company added that T3 Prime begins with mystery shopping, customer satisfaction calls and customer satisfaction emails to benchmark performance and establish training needs. In addition to reporting on the marketing services provided through T3 Prime, benchmarking of sales, service analytics, and market share analysis are also included.

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