Omni United’s Timberland Tire brand was honored at Ethical Corporation’s Sixth Annual Responsible Business Awards as runner-up for the “Sustainable Innovation” category.
“Timberland has launched a highly innovative partnership into a new commercial segment with sustainability underlying its business venture. The Judges look forward to seeing results and impact next year,” the award judges said.
Timberland Tires is a partnership between Timberland and Omni United. The tires represent a new model in a tire’s life: a sustainable tire-to-shoe lifecycle.
Omni United announced the Timberland Tires partnership at SEMA 2014.