TIA’s All-Female Certified ATS Program a Success - Tire Review Magazine

TIA’s All-Female Certified ATS Program a Success


The Tire Industry Association hosted its first-ever all-female Certified Automotive Tire Service Instructor Training course on Oct. 6-9 in Denver, Colo. Eight women attended the program.

“This being the inaugural class, we had no expectations.  I was thrilled with the turnout and the class was excellent.  The ladies in attendance where there to learn and participated 100%,” said TIA President Freda Pratt-Boyer.

The all-female ATS Instructor Program was announced at SEMA in 2014 as part of Pratt-Boyer’s agenda to have more female facing programs.  TIA is also hosting “Women Driven: Women in Business – Shattering the Glass Ceiling!” educational session from 1p.m. – 2:30 p.m. on Nov. 4 at SEMA.

“I believe the female class is important because we want to know in a different way.  Our questions seem to be more detailed and the ‘why’ keeps coming to mind.  The hands-on experience the ladies encountered would not have happened had it been a mixed gender class,” Pratt-Boyer shared.

TIA_AllfemaleATS2Laurie Rausch, co-owner of A&L Tire and Services in Albion, Pa., opened a store in May 2015 with her brother. She attended the class to gain more knowledge and become a certified trainer, Rausch said.

“I loved the class. I thought it was very well put together,” she shared.” We had a great instructor and he was very knowledgeable.”

“I would highly recommend women of all ages to attend this class.  With all of the tools and instruction now available, there is no reason not to pursue a career in the tire industry.  The class I attended had women of all ages and proof that women can have a long career in what used to be a man’s world, said Vicki Thurman, a service writer/sales person at TF Tire & Service in Tulare, Calf. Thurman is a 16-year tire industry veteran, who spent 13 years in the office side of the business. 

TIA is hoping to plan another all-female ATS for 2016, but nothing is scheduled as of yet, the association said.

You May Also Like

Sun Auto Tire & Service acquires 33 Caliber Auto Care locations in Texas

The 33 Caliber Auto Care locations are spread across Dallas, Houston, and San Antonio.


Sun Auto Tire & Service recently acquired 33 Caliber Auto Care locations throughout the state of Texas. The 33 Caliber Auto Care locations spread across Dallas, Houston, and San Antonio complement Sun Auto’s existing footprint in these markets, the company said. Caliber Auto Care teammates will stay on after Sun Auto's acquisition. 

Autel Energy Showcases EV Charging Solutions, Electrified Bronco at CES

At CES, Autel Energy showcased its suite of EV charging solutions and an electrified 1969 Ford Bronco.

2019 Newsmakers: Bridgestone Americas

Nearly all products in the Firestone family of tires have been upgraded over the past three years, and Bridgestone is on track to have all of its consumer tire portfolio across both the Bridgestone and Firestone brands either upgraded or replaced by the end of 2020.

2019 Newsmakers: Nokian Tyres

Nokian Tyres opened its first U.S. manufacturing facility and launched numerous new products. See what’s in store for 2020.

2019 Newsmakers: Nexen Tire America

Nexen Tire opened its North American Technology Center and debuted the Roadian GTX. Find out what’s in store for 2020.


Other Posts

Goodturn Tire & Auto launches platform with 24 locations

Goodturn is a family of brands that provide automotive and tire repair and maintenance services, serving approximately 90k customers in 2023.

Hunter’s new Hunter University is designed to train customers, techs and instructors

The online courses are generally presented in five-minute segments.

Apollo Tires US recalls certain Vredestein, Quatrac tires

Dealers will replace the tires free of charge.

Discount Tire, Major League Soccer (MLS) announce multiyear partnership

Discount Tire has also struck a partnership to be the official tire retailer of Inter Miami CF and is collaborating with Continental Tire.