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TIA’s All-Female Certified ATS Program a Success

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The Tire Industry Association hosted its first-ever all-female Certified Automotive Tire Service Instructor Training course on Oct. 6-9 in Denver, Colo. Eight women attended the program.

“This being the inaugural class, we had no expectations.  I was thrilled with the turnout and the class was excellent.  The ladies in attendance where there to learn and participated 100%,” said TIA President Freda Pratt-Boyer.

The all-female ATS Instructor Program was announced at SEMA in 2014 as part of Pratt-Boyer’s agenda to have more female facing programs.  TIA is also hosting “Women Driven: Women in Business – Shattering the Glass Ceiling!” educational session from 1p.m. – 2:30 p.m. on Nov. 4 at SEMA.

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“I believe the female class is important because we want to know in a different way.  Our questions seem to be more detailed and the ‘why’ keeps coming to mind.  The hands-on experience the ladies encountered would not have happened had it been a mixed gender class,” Pratt-Boyer shared.

TIA_AllfemaleATS2Laurie Rausch, co-owner of A&L Tire and Services in Albion, Pa., opened a store in May 2015 with her brother. She attended the class to gain more knowledge and become a certified trainer, Rausch said.

“I loved the class. I thought it was very well put together,” she shared.” We had a great instructor and he was very knowledgeable.”

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“I would highly recommend women of all ages to attend this class.  With all of the tools and instruction now available, there is no reason not to pursue a career in the tire industry.  The class I attended had women of all ages and proof that women can have a long career in what used to be a man’s world, said Vicki Thurman, a service writer/sales person at TF Tire & Service in Tulare, Calf. Thurman is a 16-year tire industry veteran, who spent 13 years in the office side of the business. 

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TIA is hoping to plan another all-female ATS for 2016, but nothing is scheduled as of yet, the association said.

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