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TIA Promotes Tire Registration with New Video

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The Tire Industry Association released its latest installment in its “Tire Safety Starts with…” consumer education videos: Tire Safety Starts with Tire Registration.

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“With all of the additional attention that has been given to tire registration lately, we feel it is the perfect time to raise awareness on the subject,” said Roy Littlefield, TIA executive vice president. “Our goal is remind retailers of their responsibility to provide the TIN for every new tire that they sell and educate motorists on why it’s important to follow through with the registration process.”

The video outlines the different ways in which a consumer can register their tire and explains data in the identification number. Additionally, the video includes links to the Rubber Manufacturers Association’s tire registration page.

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Tire Safety Starts with Tire Registration is available on TIA’s YouTube channel, www.youtube.com/tiresafetystartshere, and www.tireindustry.org.

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