TIA, Mohr To Hold Virtual Retail Tire Sales Class

TIA, Mohr To Hold Virtual Retail Tire Sales Class

TIA says the virtual retail tire sales class aims to drive dealership revenues.

The Tire Industry Association (TIA) and partner Mohr Retail announced they are offering a virtual retail sales and service (vRSS) course starting in May focused on the development needs of retail tire sales associates to drive sales and increase customer loyalty.

According to TIA, the new course consists of three, two-hour virtual sessions on May 9, 16 and 23 that will focus on enhancing the skills and knowledge of tire shop sales personnel.

Session one will center on the customer, maintaining and enhancing self-esteem and providing efficient customer service. The discussion will include three service skills to create an environment where customers feel welcomed and relaxed.

Session two will cover five primary skills for helping customers make decisions when buying and enhancing their experience with additional recommendations. This class also will go over how to ask purposeful questions, sell value, listen to reinforce decisions, expand the sale and close the sale. 

Session three will delve into overcoming objections and gaining customer commitment and include the actual practice of the skills and strategies in small group breakout sessions. Students will apply a five-step service interaction to their own real-world scenarios and go over how to use what they’ve learned so they can apply it at their own place of employment. 

You May Also Like

BKT to Sponsor World Curling Championships

BKT will be the title sponsor of the upcoming three world championships to be held in Canada, starting with the 2024 BKT World Women’s Curling Championship.

BKT curling Canada

BKT will continue to support the World Curling Championships, as confirmed by Curling Canada and the World Curling Federation. BKT said it will continue to be the title sponsor of the upcoming three world championships to be held in Canada, starting with the 2024 BKT World Women's Curling Championship, scheduled for March 16-24 at Centre 200 in Sydney, Nova Scotia.

Autel Reveals Expanded ADAS Coverage

Autel’s new software update expands 2023-’24 vehicle ADAS calibration coverage, including new wide-angle camera support for Subaru models.

Coats Expands Heavy-Duty Tire Changer Line

Coats’ CHD 6330 Heavy Duty Tire Changer is designed for shops with moderate to high volume and features jaw-style clamping

SEMA 2023 to explore future vehicle propulsion

SEMA says the FutureTech Studio explores cutting-edge vehicle propulsion, featuring parts and alternative fuels.

PRT Expands North American Aftermarket Product Offerings

PRT introduced comprehensive strut assemblies for various vehicles.


Other Posts

O’Reilly Introduces Next Generation of Brake Pads with BrakeBest Select Pro

O’Reilly’s says its new brake pads feature noise cancellation, corrosion resistance and a break-in coating for domestic vehicle models.

Continental Names New Head of Research and Development

Edwin Goudswaard takes over as head of R&D at Continental Tires, succeeding Dr. Boris Mergell.

conti Edwin Goudswaard
CTDA to Host Area Meetings for California Tire Dealers

The California Tire Dealers Association will hold meetings in Sacramento and Pleasanton for education and networking.

Maxxis Team Secures W.E.ROCK Grand Nationals Titles

Team SubZero’s Landen and Gunner Brown topped the podium in their respective classes.