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TIA Delivers Certified Tech Promotional Program

(Akron/Tire Review) TIA has introduced its new “Tire Safety Starts Here” campaign exclusively for association members that employ TIA-certified technicians.

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As part of the campaign, TIA members can obtain many free promotional tools.

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TIA members can order their "Tire Safety Starts Here" promotional kit online at www.tireindustry.org. The kit includes 50 tri-fold brochures, a showroom poster and a service truck decal. There are two versions of the brochure: one for ATS certified members and one for CTS certified dealers.

TIA said the brochures are ideal for sales calls, point-of-sale displays or mailings to promote the employment of TIA Certified Technicians.

“These promotional items are the first phase in our ‘Tire Safety Starts Here’ campaign,” TIA said. “In the near future, we will be providing eligible TIA members with tag lines and logos that can be used in print and radio ads, and on business cards, invoices, etc. Again, our goal is to help you promote your commitment to training and safety to your customers.”

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