TIA and SEMA Address GTE Questions - Tire Review Magazine

TIA and SEMA Address GTE Questions

SEMA and TIA have joined to launch the Global Tire Expo Powered by TIA, open to all sectors of the tire industry, including automotive, commercial, retreading, recycling and more.

Located in the South Hall of the Las Vegas Convention Center, the Global Tire Expo will feature unique branding, entrances and color schemes to highlight tire manufacturer exhibitors.

To answer the most common questions from tire industry professionals, TIA and SEMA collaborated on the following Q&A:

Q: What is the Global Tire Expo Powered by TIA?

A: It’s a component of the 2010 SEMA Show, Nov. 1-5, in Las Vegas, designed exclusively for the tire industry. Only businesses in the tire industry are permitted to exhibit in the Global Tire Expo.

Q: Is the Global Tire Expo open to other segments of the tire industry besides automotive?

A: Yes. The new Global Tire Expo is open to all segments of the tire industry, including exhibitors in the commercial, recycling, OTR, and retread segments (this also includes all tire industry-affiliated companies). The Global Tire Expo has been created to be the tire industry event of the year, for all of the tire industry.

Q: How will the new Global Tire Expo differ from the previous Tires, Wheels & Equipment section of the SEMA Show?

A: In addition to being open to all segments of the tire industry, it will be set in a unique location of the South Hall, highlighting tire manufacturer booths with dedicated branding, entrance units and color schemes. Wheel exhibitors and all other non-tire industry exhibitors will remain outside of the Expo.

Q: Where within the SEMA Show will the Global Tire Expo be located?

A: The Global Tire Expo will be located in the South Hall of the Las Vegas Convention Center.

Q: Can non-tire industry exhibitors exhibit in the Global Tire Expo?

A: No.

Q: Can tire industry exhibitors take space elsewhere in the SEMA Show?

A: Tire exhibitors must exhibit in the GTE and cannot randomly choose another section.

Q: I’d like to exhibit at the Global Tire Expo, but I’m concerned about the cost. Is there any assistance in helping me bring down the cost of exhibiting?

A: Yes. All Expo exhibitors are eligible to receive a one-on-one audit of their show plans, which could help them save up to 20% on the total cost of exhibition. Coupled with hotel rates starting at a remarkable $39 per night, this makes exhibiting at the Global Tire Expo a cost-effective endeavor. Expo exhibitors are also encouraged to participate in the upcoming SEMA Exhibitor Summit, May 25-27 in Las Vegas, where exhibitors will learn ways to cut costs and maximize their ROI.

Q: You list the Global Tire Expo as starting Nov. 1, while the SEMA Show opens Nov. 2. Which date is correct?

A: Both are. The TIA special events – such as the welcome reception, networking event and Tire Industry Honors – take place on Nov. 1. The SEMA Show starts Nov. 2.

Q: Is TIA making adjustments to its educational offerings at the Global Tire Expo?

A: Yes. TIA is expanding beyond the successful “Tires at 2” educational session track by offering “TPMS at 10” and “Management at 4.” As the session track titles show, each day participants will be able to attend educational sessions that don’t simply cover the same topics you’ve heard dozens of times before. These are sessions you’ll want to attend, given by the top experts in the world.

Q: I want to buy booth space in the Global Tire Expo, What do I need to do?

A: Go to www.SEMAShow.com, or call Convexx at 702-450-7662, ext. 120.

Q: I want to attend. What do I need to do?

A: Go to www.SEMAShow.com and click on “Register for the Show,” or call 866-229-3687.

Q: I want to purchase tickets to TIA’s special events. What do I need to do?

A: Go to the "Events" section at www.tireindustry.org and click on the “Global Tire Expo” tab. Or call 800-876-8372.

Q: Are there special hotel rates for SEMA Show attendees/exhibitors? How do I secure a hotel room?

A: Yes, special hotel rates are available. Go to the SEMA Show Housing Bureau website or call 800-967-8852.

Q: I’d like to sponsor one of TIA’s special events. How do I do this?

A: Contact Megan Walsh at [email protected], or call 800/876-8372, ext. 112.

You May Also Like

Yokohama Rubber reveals 2024 motorsports activity plan

Yokohama said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands.

Yokohama-Nitrocross

Yokohama Rubber revealed its motorsports activity plan for 2024. The company said participation in motorsports activities is crucial to its efforts to strengthen the Advan and GeoLandar brands and is again participating in a wide variety of motorsports events around the globe, from top-category to grassroots events.

Yokohama Rubber will again supply its Advan tires to many teams participating in motorsports events, such as Japan’s Super GT, the Nürburgring 24-Hour Race and the Pikes Peak International Hill Climb. Yokohama Rubber’s GeoLandar tires will be supplied to teams participating in off-road races in North America and Asia, including the Baja 1000, King of the Hammers, the Mint 400 and the Asia Cross Country Rally.

TIA’s Advanced Farm Tire Service training to take place in June

The training class for technicians in the agricultural and farm tire industries is set to take place June 11-14.

TIA_training-
Maxxis-sponsored athletes make podium, overall top 10 at Mint 400

Maxxis athletes Michael McFayden, Ethan Ebert and Trey Gibbs had podium finishes at the Mint 400 on Maxxis RAZR XT tires.

2024-mint400-maxxis
Sun Auto Tire reveals winner of Ford Bronco Sport giveaway

Lowell Anderson entered the giveaway at his local Sun Auto Tire & Service store while receiving a routine oil change.

Sun-Auto-Bronco-giveaway
Nokian Tyres holds bracket challenge on worst roads in North America

In 2023, the tiremaker’s audience voted Quebec as the province or state with the worst road conditions on the continent.

Pothole-Protection-from-Nokian-Tyres

Other Posts

Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
Bridgestone’s Firestone Liberia rubber farm receives ISCC Plus recognition

According to Bridgestone, its Liberia facility earned the ISCC Plus certification for its efforts in reducing environmental impacts.

Firestone_Liberia
Ascenso Tires adds new OEM sales manager

Douglas Duesing has more than ten years of experience working in agriculture, construction and mining OEMs.

Ascenso-Douglas-Duesing-1400
Nexen Tire Motorsports drivers earn top placements at King of the Hammers

Nexen Tire Motorsports partnered with drivers across a variety of racing series both on- and off-road, including King of the Hammers.

Nexen-KOH