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TIA Adds Edu. Seminar to GTE

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The Tire Industry Association has added another educational session to its lineup during the 2015 Global Tire Expo/SEMA Show. The new session – Using Digital to Your Advantage – is scheduled for Nov. 3 from noon to 1 p.m.

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The Using Digital to Your Advantage educational seminar will feature Jamie Reutershan from Google presenting the 2015 release of the Google/Critical Mix “Tire Buyer’s Path to Purchase” survey. The survey examines how tire buyers use digital media when shopping for new tires.

The SEMA Show runs  Nov. 3 – Nov. 6 at the Las Vegas Convention Center. For more information about GTE, click here.

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